5/24/2023 0 Comments The manipulated man![]() In the third (baseline-control) condition, participants received no information about men’s gender norms. ![]() Then, we informed them that men’s gender norms are becoming more feminine (feminization norm condition) or are remaining masculine in a traditional sense (traditional norm condition). Based on Precarious Manhood Theory and Social Role Theory, we conducted two quasi-experimental studies ( N = 412) in which we first assessed heterosexual men's motivation to protect traditional masculinity. Our research aims to better understand the influence of changing masculine norms on men’s endorsement of gender-hierarchy-legitimizing ideologies. Implications of this new masculine norm on gender relations remain unclear. ![]() ![]() Contemporary evidence suggests that masculinity is changing, adopting perceived feminine traits in the process. ![]()
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